I am the founder of the IWD Market Research Institute, responsible for strategy and innovation in the company. My duties involve working with the colleagues from our Business Intelligence Department, Data Analysis and Project Management on new ideas, solutions, services and products. What fascinates me most is the combination of technology and market research methodology. We are living in a fascinating period full of socio-cultural upheavals and technological innovations, changing consumer behaviour and occasionally radical disruptive change. In these exciting times, our knowledge as market and trend experts is in great demand. My main interest lies in processes, industries and technologies in transition.
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