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Insights

by IWD market research

What does Aldi have that Netto still lacks?

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What does Aldi have that Netto still lacks?

What drives consumers to the food retailer and why do they choose a particular shop?

Posted on 24. April 20205. May 2020 by Sandra Baethge

Mystery Shopping

Mystery Shopping

Why speed and quality are crucial.

Posted on 6. May 20206. May 2020 by Sandra Baethge

Voice recording and speech-to-text mining

Voice recording and speech-to-text mining

AI in the context of face-to-face interviews

Posted on 9. December 20195. May 2020 by Eleonora Paul

How come? For what? Why?

How come? For what? Why?

Driver analysis in trade

Posted on 12. November 20195. May 2020 by Eleonora Paul

Our pathway to ISO certification

Our pathway to ISO certification

How do we achieve quality-transparency?

Posted on 28. June 201929. January 2020 by Marcus Körner

Where are my customers, and how many are there?

Where are my customers, and how many are there?

Analysis of catchment areas for the retail trade

Posted on 7. June 201929. January 2020 by Marcus Körner

Transforming trade

Transforming trade

Eight crucial trends in the industry

Posted on 6. June 201929. January 2020 by Marcus Körner

What customers really want!

What customers really want!

Customer focus and customer experience – the success model of traditional retail

Posted on 6. June 201929. January 2020 by Marcus Körner

Loving the change – at last market research is exciting again!

Loving the change – at last market research is exciting again!

Exciting changes in marketresearch through innovation and development

Posted on 6. June 201929. January 2020 by Marcus Körner

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